Top Twitter Strategies to Build Your Follower Base
With the new shift from brand-centric marketing to people-centric marketing, social media has never been more necessary and Twitter still at the top of the list for those who want to be seen as thought leaders.
Bringing your followers onboard with authenticity, though hard, increases the duration they will follow you, the likelihood of followers engaging in your feed, and generation of organic leads. Sounds worth the hard work, right? Let’s dive into our findings!
Optimize Your Profile
Your profile is one of the easiest things to change in order to gain more followers. With other industry experts looking for fellow companions, you’ll need to optimize your profile in such a way that they can find you. Include industry buzz words, hashtags (hashtags in bios now come up in search!), and a link to your website in your bio since this information will not only help people find you, but it will also help people know what content you will be sharing.
Consistent Interaction and Tweets
While most research indicates that tweeting 3 to 7 times a day is ideal, there is more to it than the overall number of tweets. You want to ensure that your tweets are going out at optimal times. You should find what regions your followers are in, and ensure that you are posting at times of day that engagement opportunity is high; this data can be found in social media reporting tools like Social Report.
Now that you are posting consistently at optimal times, you need to be sure you are interacting, too! Tagging, replying, retweeting - all of that is SO important to growing your following. Not only because it builds a relationship between you and your audience, but because it increases the chances of your content being seen by other people. We recommend dedicating 5-10 minutes a day of scrolling through your feed and interacting with folks.
Twitter lists can be so beneficial. Narrowing your niche, and looking for people who are also tweeting about your industry is incredibly important. This will help you track marketing and industry trends, as well as help you find content to share, and a network to build.
You can build your Twitter lists by searching and utilizing the keywords and hashtags that are specific to your industry. Look for consistent posters, who are posting quality content.This could be industry leaders or small businesses that are making an impact. What matters is that you like their content and their message. Twitter lists are also a great way to find potential brand advocates and influencers.
A general run to follow when posting content is the 80/20 rule. 80% of the time you need to be sharing informative content and 20% of the time share about your specific brand. Ensure the content you are sharing is visually stimulating and catching.
We are visual creatures, and social media doesn’t change that. From your Twitter Lists, you could seek out permission to share their content, which is called UGC (User-generated content). And don't forget about retweeting!
Make Hashtags work for you!
Tweets with just one hashtag receive over 12% more engagement! That is just one hashtag! Imagine what you could do if you if you utilized 2-3 industry-specific hashtags in all your posts! Use your industry-specific hashtag to bring in new viewers, and keep them there with your awesome content!
Funnel in followers from outside of Twitter
Finally, “outsourcing”. Make sure you have links on your website to your twitter page. If it's relevant, add your twitter handle to your business cards. Find ways to bring people to your Twitter from other places.
Social media is fast paced and ever growing. We hope these tips and know-how’s can help you gain the Twitter following you want. When considering on average you need to spend 6 hours on social media to see a positive and lasting impact, feel free to reach out to us and we can help you build and grow your following through organic social media marketing!
Comment your favorite strategy below!