In the world of social media marketing, there are are countless routes you can take to achieve your goals, whether you’re focused on website traffic or brand awareness. At Starlight Social, we help promote our clients through organic social media marketing which means we get your customers/clients/followers to find you naturally over time rather than “artificially” through paid marketing. This creates a follower base that follows and interacts with your brand’s content on a more personal level.
So, when is it most strategic to choose organic over paid marketing?
While paid marketing will give you faster results, those don’t always convert to followers or new customers. This could be due to a number of things, but generally because of your paid marketing brought in single time traffic rather than recurring traffic. The main cost of organic marketing is time, but when you invest the time it will ultimately yield more authentic customer engagement and more accurate SEO (link to terms blog post) results.
For small businesses, who often don’t have the budget for paid marketing, but understand that an online presence is a must in today's current society, will reach out to firms such as ours. After a brand meeting to learn more about who they are, and through an ongoing personal relationship with them, we help share the content they create or content that aligns with their beliefs/business in an effective and fruitful way, while they focus their time and energy on non-social media business growth.
Here are some of our tips on how to get the most results organic social media marketing:
Be professional, but personable enough to respond to messages!
Remember that your responses will reflect your brand, so be approachable, be considerate, but always maintain a sense of professionalism.
Make your content relevant
This will be more natural considering they came to your due to organic marketing! Track your metrics, and pay attention to what your audience engages with. Add that knowledge to your own personal flair, and you have the perfect match!
Be consistent!
You want to make sure you post on a regular basis to ensure you continue to reach your audience, and that they know you are a reliable source of information and inspiration!
Social media can be a double-edged sword
Be sure that what you post reflects what your company/business believes, and aligns with your branding and social media strategy (how to cultivate a strategy post is coming soon!)
If you find yourself at the point where you want your social media presence to grow, but don't have the time to nurture both your marketing and business growth, visit our website, and reach out to us. We work with a business like yours every day to help grow and strengthen their online presence!
