Introducing Our Instagram Series

We want to explore social media platforms, and really break down how the algorithms works, how to craft a strategy accordingly, what content you should share, how you should share it, how to grow your audience and everything in between!  We are kicking it off with Instagram!

Now,  I know what you’re thinking - with the myriad of platforms being used for business, why should you add yet another to the rotation? Here’s why your business needs to be on Instagram:

  • 2 Million advertisers worldwide use Instagram to share their  stories and drive business results the over 800 million active monthly users

  • 60% of people say they discover new products on Instagram

  • 200 million Instagrammers visit at least one Business Profile daily (that could be yours!)

  • ⅓ of the most viewed stories are from businesses

Impressive, right? You, as a business, need to utilize this platform ASAP and we’re here to show you how!

Each week we will be releasing a new blog post that will cover:

  1. How to setup your Business Instagram Account

  2. How to Craft an Instagram Strategy

  3. How to set up Direct posting for your Instagram Business Account

  4. Digital Rights and Regramming

  5. How to make consumable content for Instagram

  6. And what Instagram Metrics you should be tracking and how
     

We can’t wait to explore these topics with you!

♡ Sheena Martin
Director of Operations & Blog Manager

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How to Set Up Your Instagram for Business Profile

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Welcome to the Starlight Social Blog