Branding Your Images Like a Boss
Keep in mind, this will not be about sourcing your content, just how to brand it after you already have it. (Would you like a post about sourcing content? Let us know in the comments!) When it comes to branding your images, before you even get started, you need to know your brand. After all, there is more to it than adding a watermark or your logo to a google image. Work on creating and honing in on who you are, and what you want to portray to the world. Without this, branding will lose the impact you are after.
For today, we are focusing on only adding your logo to your images. Once you have clarity in your brand and a bucket of photos to choose from, you can start sharing your branded images using this information!
There are a few different ways to add a logo to your image, we recommend Canva for anyone new to branding images. It makes it so easy!
Adding your logo to images and adding a URL
Create an account and log in to Canva
Select the appropriate size for your graphic
Upload your image by clicking on ‘Uploads' in the left menu
Click on your image on the left to add it to the template
Adjust the size of your image to fit the Canva template
Upload your logo and click on it to add it to your image
Adjust the size and position of your logo on your image
Click on Text in the left menu and select a size text for your URL
Type in your URL, adjust the color/font/size and position it where you want
Save your image with a new name and download as ‘image for web' for social sharing (or other formats you need)
But wait, what if you haven’t made your logo yet?
Having one made can be expensive, especially if you aren’t clear on what you want yet and the constant back and forth revisions. We know we serve small business who are often working on shoestring budgets, so we wanted to provide a cheap option! Plus, no one knows your business like you do, so give it a try yourself! Lucky for everyone, you can do that in Canva, too! It’s filled with tons of templates that allow you to edit and customize in a matter of minutes.
Have fun making your images and logo for your company!