In the hopes of learning more about one of the most popular social media tools, I recently completed the Twitter Flight School training course. While I had understood the basics of Twitter before I participated in the course, I was surprised by the amount I learned about the well-known communication platform. Not only is Twitter important for publicizing brand content, but it is also an extremely strategic means of customer engagement.

Twitter Flight School exposes the tips and tricks of utilizing the platform in a way that is most beneficial to a company or brand, in terms of both its ability to engage their current customers and attract new ones. After completing the course, I noticed that there were three themes that stood out to me:

  1. How Twitter can be used to develop a brand

  2. Importance of visuals in posts

  3. Imperative of engaging directly with customers and potential customers

As I am already familiar with a variety other social media platforms, I believe that these three advantages set Twitter apart from other popular sites such as Facebook, Instagram, Pinterest and LinkedIn.

The first thing that stood out to me involved Twitter’s ability to both create and develop a brand. Although a company may believe that it has a certain image or reputation, its brand is essentially built through the way that it constantly engages with its customers--social media.

Maintaining this brand is then accomplished through the consistency in posts and hashtags, which are made personal and engaging to users. The goal is to have people buy into what the business is selling (whether in the literal or figurative sense) and ultimately “like” and “retweet” content. This can also be accomplished through targeted posts, which may be categorized by location, demographic, device, interest category, and many more.

Secondly, the course emphasized the power of utilizing videos and photos in Twitter posts. Many other platforms such as Facebook and Instagram also take advantage of visual aids, but it is important to recognize the power of using these tools.

Since there are so few words on every Twitter post, it is important to supplement them with something that engages the user. Not only do they spark interest and engagement, but they also increase the amount of attention and engagement that a post receives.

Finally, Twitter enables a company to directly communicate with its current clients and future customers. Because it is such a fast-paced platform, it allows for customers to provide feedback/comments and for the company to immediately respond.

The course also mentioned the importance of establishing a “call-to-action” at the end of certain posts. This means that the company asks that the user does something following their engagement with the post, such as retweet, post, or use a certain hashtag. This allows for the customer to feel more connected and feel as though they matter to the company as an individual.

Now that I better understand the way in which Twitter can help businesses both promote their products/services and connect with clients, I believe that it is an extremely important tool for companies to use.

Implementing the tactics above--establishing a consistent brand, utilizing photos and videos and communicating with clients--are ways in which businesses can take advantage of the platform to the highest degree. In conjunction with a presence other social media platforms, the utilization of Twitter can help a business grow and expand their audience and current targeted demographic.